Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shampoo. Formulated to wash toxins and pollutions from the skin and coat using activated charcoal, Earth’s natural cleaner. Purify will remove build up in the coat while using natural antioxidants to keep the coat healthy and strong. Purify is a natural whitener without any of the harsh bleaching agents. 

Using Activated Charcoal to increase volume, the Purify conditioner will not weigh the coat down. Purify will Replenish and hydrate the coat while removing impurities. Using plant-derived ingredients it provides a balance to the skin by removing dirt and oil while helping eliminate odour and moisturising. Melanie Newman Salon Essentials Purify collection is formulated for all breeds, with a formula 
designed to deeply cleanse and nourish, the Purify collection will leave your pet looking and feeling anew.

•Deep Cleansing 
• Removes toxins and pollutions from the coat & skin
• Natural whitener
• Eliminates odour
• Adds Coat Volume 

pH balanced, pet friendly, no SLS or parabens, no petrochemicals and no synthetic perfumes. 100% Vegan, No Palm Oil.
Trialled and tested in some of Australia's leading professional grooming salons.
Formulated to exacting specifications, and utilising natural plant-derived ingredients this gentle conditioner nourishes and balances the canine skin with optimal coat conditioning and shine.
Benefits: Free from harsh synthetic chemicals, Melanie Newman Salon Essentials Purify Conditioner is activated with Charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram and Lavender. Enriched with Vitamin E, PURIFY provides a soft, silky & fresh smelling coat with a natural shine.