Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shampoo. Formulated to wash toxins and pollutions from the skin and coat using activated charcoal, Earth’s natural cleaner. Purify will remove build up in the coat while using natural antioxidants to keep the coat healthy and strong. Purify is a natural whitener without any of the harsh bleaching agents. Melanie Newman Salon Essentials Purify collection is formulated for all breeds, with a formula designed to wash toxins from the skin and coat the Purify collection will leave your pet looking and feeling anew. 

• Deep Cleansing 
• Removes toxins and pollutions from the coat & skin
• Natural whitener
• Eliminates odour
• Adds Coat Volume 

pH balanced, pet friendly, no SLS or parabens, no petrochemicals and no synthetic perfumes. 100% pure and natural.
Trialled and tested in some of Australias leading professional grooming salons.
Formulated to exacting specifications, and utilising natural plant-derived ingredients this gentle shampoo cleans and balances the canine skin with optimal coat conditioning and shine.
Benefits: Free from harsh synthetic chemicals, Melanie Newman Salon Essentials Purify Shampoo is activated with Charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram and Lavender. Enriched with Vitamin E, PURIFY provides a clean, fresh-smelling coat with a natural shine.